You’ve got a solid product, an edge in your industry, maybe even a few wins under your belt—yet nobody’s writing about it. Reporters aren’t responding. Editors are ghosting. You’ve been sending emails into the void, hoping someone cares.
At Pearl Lemon PR, we don’t rely on guesswork. We specialize in strategic message placement—ensuring your story reaches the right people, in the right way, at the right time. No fluff. No outdated PR tricks. Just clear, measurable visibility through media relations, press outreach, and brand positioning that actually works.
Services We Offer
You’ve tried lists, templates, and PR dashboards that promised volume but delivered silence. Here’s what real outreach looks like—backed by logic, timing, and results. Before we pitch anything, we audit what you have, what your industry expects, and what the media is already buying. Then we build around what will actually land.
1. Journalist & Publication Mapping
We don’t scrape lists and hope for the best. Our internal database is manually vetted, industry-labeled, and behaviorally segmented. Journalists are matched by their past beat, article formats, preferred pitch timing, and editorial influence.
- SaaS: We align you with B2B tech reporters covering integrations, PLG, or cybersecurity.
- PR Firms: We focus on media buying shifts, campaign breakdowns, or agency news.
- Real Estate: We plug your story into coverage on housing, zoning, or neighborhood battles.
Investment: We send your narrative to editors who speak yield, debt markets, or deal flow.
Precision Pitch Development
If your email reads like everyone else’s, it gets trashed. We build one-line openings that hook attention and subject lines journalists actually click. Everything is tested. Nothing is sent blind.
- Headlines crafted from actual subject line test data
- Openers to past journalist behavior
- Story body grounded in context, metrics, and value to the reader
Data-Backed Storytelling
Most companies have data—they just don’t know how to tell a story with it. We turn numbers into narratives that earn media attention.
- SaaS: Usage analytics turned into product trend insights
- Real Estate: Hyperlocal data framed into national trends
Investment: Trading behaviors cited in macro finance coverage
Outreach & Follow-Ups
No spray and pray. No one-and-done emails. Our outreach includes calibrated follow-ups based on real interaction windows.
- Phased contact windows: day 1, 3, and 7
- A/B tested formats for opens and replies
- Last-ditch angles if plan A flops
Placement Tracking + Reporting
You’ll know what’s sent, to whom, when, and what happened next. Everything is logged and viewable.
- Custom performance dashboard
- Metrics: publication DA, syndication chains, referral volumes
- Optional post-click funnel analytics (UTMs, tracking pixels)
Media Training & Interview Preparation
If the pitch lands and the journalist calls, that’s when the real work begins. We prep you to win that conversation.
- Real questions from real journalists
- What to avoid, where to lead, and how to stick the landing
- Audio, video, and remote call coaching
Crisis Communication Support
Your name’s in the news—and not in a good way. We help you take control, shape the message, and redirect the story.
- Response plan execution in hours, not days
- Talking points and statement prep
- Real-time monitoring and narrative shifts
Thought Leadership Positioning
Want credibility in your space? We insert you into the conversation with timely commentary and authored contributions.
- Contributed articles placed in respected outlets
- Reactive quotes on hot topics
- Consistent outreach sync’d to your LinkedIn and exec content
Event Promotion & Media Coverage
Press doesn’t just show up. We line up the right contacts, brief them, and make sure your event lands coverage that lasts beyond the day.
- Pre-event awareness building
- On-site media relations
- Post-event coverage tracking
Services We Offer
Thought Leadership Positioning
Want credibility in your space? We insert you into the conversation with timely commentary and authored contributions.
- Contributed articles placed in respected outlets
- Reactive quotes on hot topics
- Consistent outreach sync’d to your LinkedIn and exec content
Frequently Asked Questions
We target both. If your story has substance, we’ll put it in front of the right desks—whether it’s at Reuters or your city’s business journal. Many of our best placements started niche and climbed from there.
We offer media outreach services, including crafting compelling press materials, building relationships with journalists, and securing media coverage to enhance your brand’s visibility.
We develop clear and consistent messaging guidelines, ensuring that all communications align with your brand’s voice and values, maintaining uniformity across various media platforms.
We begin by understanding your brand’s objectives and target audience. Then, we identify relevant media outlets and journalists, tailoring pitches to align with their interests and your brand’s messaging.
Simply reach out to us to schedule an initial consultation. We’ll discuss your specific needs and develop a customized media outreach strategy to meet your objectives.
Why Choose Us
- A SaaS founder to get quoted in TechCrunch
- A luxury real estate firm profiled in Mansion Global
- Your hedge fund’s take on the Fed picked up by Reuters
We don’t just “know” how to do this. We have a portfolio that proves it.
We track outreach-to-placement ratios by vertical. We know, for instance, that fintech journalists respond best to pitches sent Tuesday morning with a data-led hook. Or that real estate reporters want local case studies, not generic market talk. That kind of intelligence only comes from repetition. Hundreds of campaigns. Thousands of interactions.
Our difference is not a press release template. It’s a process. A tested, fine-tuned, and continually updated one.
