Pearl Lemon’s Trade Show PR services provide the strategy and expertise to make a lasting impact at every event. We help you control your narrative, engage key influencers, and build relationships that go beyond the show floor. From pre-event planning to post-show follow-ups, we ensure your investment results in measurable business success.
If you’re tired of watching competitors take the spotlight with more leads, better media coverage, and stronger brand recognition, it’s time to shift your approach. Our team is here to help you stand out and make the most of every trade show opportunity.
Our PR Services
Trade shows are more than just a chance to set up a booth and wait for results. They are valuable opportunities to build lasting relationships, generate high-quality leads, and establish your brand as an industry leader. Pearl Lemon PR’s Trade Show PR services provide the expertise, strategies, and industry connections to make sure your participation delivers real, measurable success.
Pre-Event PR Strategy & Media Outreach
Before the doors even open, we start generating excitement around your trade show participation. We develop a customized PR strategy that includes targeted media outreach, press releases, and media pitching to ensure your company is on the radar of key journalists and industry influencers. Our team also creates a media list specific to your event, reaching out to secure the pre-event coverage your brand deserves.
High-Quality Press Kit Creation & Distribution
A well-organized press kit can make all the difference when it comes to gaining media attention. We design press kits that contain key information about your brand, your products, and your trade show presence. This makes it easy for journalists to access important details, ensuring they feature your brand in pre-event articles, show roundups, or interviews during the event.
Expert Lead Generation & Follow-Up Campaigns
Trade shows are not just about visibility—they’re about turning that visibility into valuable leads. We design lead generation strategies for your booth, including sign-up forms, contests, and content with clear calls to action. After the event, we create follow-up campaigns to ensure no leads are missed and your opportunities continue to grow.
High-Quality Social Media Engagement & Content Creation
Trade shows offer a great opportunity to connect with attendees and online followers. We create and implement a social media strategy that generates excitement before the event, keeps people engaged during the show, and maintains momentum afterward. From behind-the-scenes content to live event updates, we ensure your brand stays top-of-mind and trends throughout the event.
Top-Rated On-Site Media Management
Once the trade show begins, our team is on-site managing media relationships. We facilitate interviews with key journalists, ensuring your spokespeople are featured in event articles, video interviews, and other press opportunities. We also provide the necessary content to keep the media focused on your brand throughout the event.
Outstanding Speaker & Influencer Outreach
Securing high-profile speakers and industry influencers can greatly boost your booth’s credibility and attract more traffic. We connect you with speakers and influencers who align with your brand, ensuring prominent endorsements and media appearances. This strengthens your brand’s presence at the event and attracts more qualified attendees to your booth.
Expert Event Promotion & Partnerships
We help increase your presence by forming strategic partnerships. From co-hosting events with industry leaders to creating joint promotions with other exhibitors, we ensure your brand is front and center through focused collaborations. These partnerships expand your reach and attract more qualified prospects to your booth.
Trusted Post-Event Media Coverage
After your event concludes, our team ensures the momentum continues. We follow up with media contacts to secure post-event articles, recap pieces, and interviews. We also manage social media follow-ups, keeping your brand visible and engaging with attendees in the weeks following the event.
Expert Crisis Management & Reputation Protection
Sometimes things don’t go as planned. If a PR issue arises during or after the trade show, we offer crisis management services to protect your brand’s reputation. Our team acts swiftly to address negative publicity, minimizing damage and ensuring the event remains a positive experience for your brand.
Leading ROI & Performance Analysis
We provide a thorough analysis of your trade show PR efforts, focusing on key metrics like media coverage, social media engagement, and lead generation. Our expert team presents clear insights on how your investment has delivered results, helping you understand what worked and what can be improved for future events. This ensures you continue to refine your approach and achieve greater success with each event.
Why We’re the Right Choice
In Trade Show PR, success is in the details, and we make sure every aspect is covered. Our expert team handles everything from media outreach to on-site management, ensuring your event stands out. Here’s why we’re the right partner for your next trade show.
Unmatched Industry-Specific Experience
We have experience working with brands across diverse industries, including tech, healthcare, and consumer products. Our expert team knows how to create a customized PR strategy that delivers results specific to your sector.
Trusted Proven Media Relationships
Our team has developed strong connections with leading journalists and media outlets in both the trade show industry and broader sectors. These relationships ensure your brand reaches the right people. We focus on securing the attention your brand needs to stand out.
End-to-End Support
We handle your entire PR campaign, from pre-event publicity to post-event follow-up. Our team ensures everything runs smoothly so you can focus on your booth and sales. We’re here every step of the way to ensure your event’s success.
Impactful Results
Our focus is on delivering clear, measurable results, from media coverage to lead generation and post-event engagement. We provide detailed reports that track our efforts and their impact. This ensures you can see how our work has contributed to your brand’s growth.
Frequently Asked Questions
To get started, simply schedule an initial consultation where we will discuss your trade show goals, audience, and messaging. Based on this, we’ll craft a PR strategy that includes media outreach, press releases, and targeted publicity efforts to make your trade show presence a success.
We track media coverage, social media engagement, the number of press inquiries, and event attendance. You’ll receive regular updates and a complete report that shows the results of our efforts and how they align with your objectives.
We craft unique PR strategies that highlight your key differentiators, whether it’s your products, speakers, or booth experience. Our media outreach and content strategy ensure that your brand catches the attention of attendees and the media, setting you apart from competitors.
It’s best to engage our services at least 6-8 weeks before the trade show. This allows ample time to craft a strategy, secure media outreach, and create a complete plan that ensures maximum visibility and impact for your event.
We assist in securing sponsorships and partnerships by reaching out to relevant brands or media outlets. We ensure that any sponsorship opportunities are strategically highlighted, maximizing the visibility for both your company and partners at the event.
Ready to Make Your Trade Show a Success?
Trade shows are an excellent opportunity to showcase your brand, but without a strong PR strategy, they may not reach their full potential. We’ll help you secure media attention, create social media buzz, and generate leads that make your participation truly impactful.
Book a consultation today, and let’s begin crafting your successful trade show PR strategy.
