A single mishandled statement, a leaked internal email, or a delayed response to a product recall can undo years of brand building within hours. For Canadian organizations operating across a national market with distinct provincial regulators, bilingual media coverage, and increasingly vocal stakeholders, the right crisis communication agency is not a nice-to-have. It is the difference between a contained incident and a headline that follows a company for years.
This guide ranks the crisis communication agencies in Canada worth shortlisting in 2026, based on service depth, sector coverage, response speed, and public client feedback. Each listing breaks down the founder, year established, team size, features, pros and cons, pricing, and best-fit scenario, so your team can compare options without wading through vague sales copy. Pearl Lemon PR opens the list as our top overall pick for organizations that need international media reach paired with fast-moving reputation response, followed by nine established Canadian firms with strong regional and sector track records.
The Shortlist at a Glance
Before the full breakdown, here is the complete list of agencies covered in this guide.
| Rank | Agency | Headquarters | Best For |
| 1 | Pearl Lemon PR | London, with Canada and US client coverage | Rapid media response and reputation recovery |
| 2 | Navigator Ltd | Toronto, Ontario | High-stakes corporate and political crisis management |
| 3 | James Hoggan & Associates | Vancouver, British Columbia | Environmental, resource sector, and issues management |
| 4 | TACT Intelligence-conseil | Montreal and Quebec City | Bilingual crisis response in Quebec |
| 5 | Peak Communicators | Vancouver, Kelowna, Calgary | Western Canada media relations during a crisis |
| 6 | KPW Comms | Toronto, Ontario | Government relations paired with crisis messaging |
| 7 | 10 to 1 Public Relations | Toronto and Vancouver | B2B and healthcare crisis communications |
| 8 | Massy Forget Langlois Public Relations | Montreal, Quebec | Consumer brand and retail reputation defense |
| 9 | Finch Media | Vancouver and Toronto | Storytelling-led reputation repair |
| 10 | Counter Point Communications | Vancouver, with a Toronto division | Mid-market corporate communications support |
Crisis Communication Agencies, Defined for Canadian Leadership Teams
A crisis communication agency is a firm that plans, messages, and manages an organization’s public response during an event that threatens its reputation, revenue, or operating license. This covers product recalls, workplace incidents, data breaches, executive misconduct allegations, regulatory investigations, and sudden negative media coverage.
In Canada, this work carries added complexity. National organizations must coordinate messaging across English and French markets, align statements with provincial regulators, and account for a media environment where a regional story can reach national outlets within a single news cycle. A firm that only handles routine public relations is rarely equipped for this pace or this level of scrutiny.
The service typically includes:
- A response plan is built before an incident occurs, so the first hours of a crisis are not spent deciding what to do
- Message development and spokesperson preparation for media interviews
- Direct outreach to journalists, regulators, and other stakeholders
- Monitoring of press coverage and social commentary as the situation develops
- Post-incident review and reputation recovery planning
Marks of a Firm Worth Hiring During a Crisis
Not every communications shop is built for high-pressure situations. Before signing a retainer, check for the following.
| What to Check | Why It Matters |
| A documented crisis response process | Confirms the firm has a repeatable method rather than an improvised one |
| Named senior staff available outside business hours | Crises rarely happen on a schedule |
| Sector-specific experience | Healthcare, finance, and energy each carry different regulatory and public expectations |
| Bilingual capability | Required for national coverage and Quebec-specific response |
| Media relationships at the outlets that cover your sector | Speed of placement depends on existing contacts, not cold outreach |
| Clear reporting on media coverage and sentiment | Leadership needs to see measurable movement, not activity summaries |
Feature Comparison Across Canada’s Top Firms
| Agency | Crisis Response Speed | Bilingual Service | Media Training | Digital and Social Monitoring | Government Relations |
| Pearl Lemon PR | Same day | English, limited French support | Yes | Yes | No |
| Navigator Ltd | Same day | English and French | Yes | Yes | Yes |
| James Hoggan & Associates | Within 24 hours | English | Yes | Yes | Limited |
| TACT Intelligence-conseil | Same day | English and French | Yes | Yes | Yes |
| Peak Communicators | Within 24 hours | English | Yes | Yes | No |
| KPW Comms | Same day | English and French | Yes | Yes | Yes |
| 10 to 1 Public Relations | Within 24 hours | English | Yes | Yes | No |
| Massy Forget Langlois PR | Same day | English and French | Yes | Limited | Limited |
| Finch Media | Within 24 hours | English | Yes | Yes | No |
| Counter Point Communications | Within 24 hours | English | Limited | Limited | No |
The Full Rankings, Company by Company
1. Pearl Lemon PR
Pearl Lemon PR is the media and reputation arm of the Pearl Lemon Group, a multi-service agency network that works with clients across the UK, the US, and Canada. The firm places companies and executives in outlets including Forbes, the BBC, and Inc., and pairs that media reach with reputation protection work aimed at reducing the visibility of negative press. For a Canadian organization that needs a response team capable of moving on an international story, not just a local one, Pearl Lemon PR is our top recommendation on this list.
Quick Facts
| Detail | Information |
| Founder | Deepak Shukla |
| Year Established | 2016 (Pearl Lemon Group) |
| Headquarters | London, United Kingdom, serving Canada and the US |
| Team Size | 130 plus specialists across the group |
| Client Rating | ★★★★★ 4.9 out of 5 (aggregated public reviews) |
How the Team Operates
Pearl Lemon PR runs on a placement-first model. The team builds a media list specific to the client’s sector, drafts statements and pitch angles, and works directly with journalists and podcast hosts to secure coverage or issue a rapid response. Reputation mitigation work runs alongside this, using search visibility techniques to push negative coverage further down the page while positive, verified coverage is placed.
- Media Placement Network: Established relationships with major outlets and industry publications reduce the time between a request going out and a response landing in print or online.
- Reputation Mitigation: A dedicated process for reducing the reach of negative press results, built on the same search expertise the wider Pearl Lemon Group applies to its SEO clients.
- Podcast and Speaking Placement: Executives are booked onto relevant podcasts and panels, building a credibility record that supports the organization during and after a crisis.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Strong international media reach | Limited dedicated French-language crisis staffing for Quebec-specific incidents |
| Combines PR with reputation and search visibility work | Not physically based in Canada, so in-person crisis rooms require coordination |
| Transparent reporting and named account contacts | Best suited to organizations that already operate across multiple markets |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Starter | $2,500 to $4,000 | Media list building, initial statement drafting, monitoring |
| Growth | $4,500 to $8,000 | Active placement, spokesperson prep, reputation mitigation |
| Enterprise | $9,000 and up | Dedicated crisis team, 24-hour response coverage, multi-market coordination |
Pricing is set per engagement based on scope, sector, and urgency. Request a proposal for an exact quote.
Best Fit For
Organizations with an international footprint, a personal brand exposed to media scrutiny, or a need for both crisis response and longer-term reputation protection in search results.
Book a consultation with Pearl Lemon PR to review your current exposure and build a response plan before you need one.
2. Navigator Ltd
Navigator is one of the most established names in Canadian crisis management, built by professionals with backgrounds in political strategy and high-pressure public affairs. The firm is known for handling corporate crises that carry political or regulatory weight, where a misstep in messaging can affect a company’s standing with government as much as with the public.
Quick Facts
| Detail | Information |
| Founder | Jamie Watt |
| Year Established | 2000 |
| Headquarters | Toronto, Ontario, with offices in Ottawa, Calgary, Edmonton, and Moncton |
| Team Size | Mid-sized, multi-office consultancy |
| Client Rating | ★★★★☆ 4.6 out of 5 (aggregated public reviews) |
How the Team Operates
Navigator combines crisis messaging with lobbying and polling capability, which means the firm can test public reaction to a proposed statement before it goes out and adjust the approach to government stakeholders at the same time. This is particularly useful for regulated industries where a crisis response also needs to satisfy a government relations angle.
- Polling-Informed Messaging: Statements are shaped using real-time public sentiment data rather than internal assumptions.
- National Office Network: Five office locations allow for coordination across time zones and regional media markets.
- Government Relations Integration: Crisis messaging is aligned with lobbying activity, useful when a regulator is part of the story.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Deep experience with politically sensitive crises | Premium pricing relative to mid-market firms |
| National office coverage | Best suited to larger organizations with government exposure |
| Strong polling and sentiment capability | Smaller businesses may find the service model heavier than needed |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Standard Retainer | $6,000 to $10,000 | Crisis planning, media response, government relations coordination |
| Full Program | $12,000 and up | Polling, national media strategy, executive counsel |
Best Fit For
Large corporations, regulated industries, and organizations where a crisis has political or regulatory dimensions.
3. James Hoggan & Associates
James Hoggan & Associates has operated in Vancouver since 1984 and holds one of the strongest crisis communication track records in Western Canada, including a Silver Anvil Award from the Public Relations Society of America for a crisis campaign. The firm works on an associate model, bringing in senior consultants suited to each situation rather than relying on a single fixed team.
Quick Facts
| Detail | Information |
| Founder | James (Jim) Hoggan |
| Year Established | 1984 |
| Headquarters | Vancouver, British Columbia |
| Team Size | Distributed associates model with senior consultants |
| Client Rating | ★★★★★ 4.8 out of 5 (aggregated public reviews) |
How the Team Operates
The firm pairs clients with senior advisors who have handled similar situations before, rather than assigning junior staff to learn on the job. This is especially relevant for resource sector, environmental, and infrastructure clients, where the firm has built a specific track record over four decades.
- Issues Management History: A four-decade record advising on public disputes involving infrastructure, environmental policy, and resource development.
- Associate Consultant Model: Access to a roster of senior communicators rather than a single fixed account team.
- Stakeholder Dialogue Expertise: Strong capability in managing consultation processes with community and advocacy groups during a dispute.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Four decades of crisis-specific experience | Primarily English-language service |
| Award-recognized crisis campaign work | Associate model means team composition varies by project |
| Strong in environmental and resource sector disputes | Smaller footprint outside British Columbia and Alberta |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Advisory Retainer | $5,000 to $8,000 | Senior counsel, message development, media relations |
| Full Crisis Program | $10,000 and up | Stakeholder dialogue, issues management, extended media response |
Best Fit For
Resource, energy, and infrastructure organizations managing disputes with environmental or community stakeholders.
4. TACT Intelligence-conseil
TACT is a Quebec-owned firm founded in Montreal and now operating from both Montreal and Quebec City. With more than 30 staff, the agency is built to serve national organizations that need a genuine bilingual crisis response, not a translated version of an English-first plan.
Quick Facts
| Detail | Information |
| Founder | Founding team of Quebec communications professionals |
| Year Established | 2011 |
| Headquarters | Montreal and Quebec City, Quebec |
| Team Size | 30 plus employees |
| Client Rating | ★★★★☆ 4.5 out of 5 (aggregated public reviews) |
How the Team Operates
TACT builds statements and media response plans in French and English from the outset, rather than drafting in one language and translating afterwards. This matters during a fast-moving crisis, where a delayed or awkward French statement can become its own story in Quebec media.
- Native Bilingual Drafting: Statements are developed in both official languages by native speakers, avoiding the delay and tone loss common in translation.
- Quebec Media Relationships: Direct contacts across the province’s television, radio, and print outlets.
- Government Relations Capability: Experience coordinating messaging with provincial regulators and municipal stakeholders.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Genuine bilingual service from a Quebec base | Primary strength is concentrated in the Quebec market |
| Strong government relations experience | Smaller presence in Western Canada |
| Established since 2011 with a stable team | Response coverage outside Quebec may require coordination with a second firm |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Regional Retainer | $4,000 to $7,000 | Bilingual messaging, media outreach, monitoring |
| National Program | $8,000 and up | Full bilingual crisis team, government relations coordination |
Best Fit For
National organizations with a meaningful Quebec audience, or any Quebec-based company needing crisis support in French and English.
5. Peak Communicators
Peak Communicators was built by two former journalists and has spent more than two decades placing clients in national and regional media across Western Canada. The firm’s newsroom background gives it a practical understanding of what makes a statement usable to a reporter working against a deadline, which matters during a crisis.
Quick Facts
| Detail | Information |
| Founders | Ross Sullivan and Alyn Edwards |
| Year Established | 2003 |
| Headquarters | Vancouver, with offices in Kelowna and Calgary |
| Team Size | Mid-sized regional team |
| Client Rating | ★★★★☆ 4.6 out of 5 (aggregated public reviews) |
How the Team Operates
Because the founders spent their careers as journalists before moving into public relations, the team builds statements from the perspective of what a newsroom will actually use, rather than what sounds best internally. This shortens the time between an incident and usable media coverage.
- Former Journalist Leadership: Message development is shaped by direct newsroom experience across television, radio, and print.
- Three-Office Western Coverage: Vancouver, Kelowna, and Calgary offices allow for coordinated response across British Columbia and Alberta.
- Sector Range: Active experience across technology, real estate, healthcare, retail, and education clients.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Strong media placement skills from journalist founders | Concentrated in Western Canada rather than nationally |
| Multi-office coverage across British Columbia and Alberta | English-language service only |
| More than two decades of operating history | Smaller team than national firms like Navigator |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Regional Retainer | $3,500 to $6,000 | Media relations, statement drafting, monitoring |
| Extended Program | $7,000 and up | Media training, extended spokesperson support, multi-office coordination |
Best Fit For
Western Canadian businesses that need a team with direct newsroom experience and coverage across British Columbia and Alberta.
6. KPW Comms
KPW Comms was founded in Toronto just before the pandemic by three communications professionals with journalism backgrounds. In a short period, the firm has grown to a team of a dozen, building a practice that covers government relations alongside crisis and media work, which suits organizations facing both a public and a political dimension to an incident.
Quick Facts
| Detail | Information |
| Founders | Karman Wong, Sarbjit Kaur, and Naomi Parness |
| Year Established | 2019 |
| Headquarters | Toronto, Ontario |
| Team Size | 12 plus staff |
| Client Rating | ★★★★☆ 4.5 out of 5 (aggregated public reviews) |
How the Team Operates
The founding team’s journalism background carries into how the firm approaches media outreach, video storytelling, and message testing before a statement is released. Government relations work is handled by the same team rather than outsourced, which keeps messaging consistent across audiences.
- Multicultural Marketing Capability: Messaging is adapted for Toronto’s varied communities, useful for organizations with a broad public footprint.
- Video and Digital Content Production: In-house production means a video statement or update can go out without waiting on a third-party vendor.
- Government Relations in House: Political and regulatory messaging is handled by the core team, not a subcontractor.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Founding team with direct journalism experience | Smaller team than national firms, so capacity during simultaneous crises may be limited |
| Bilingual and multicultural messaging capability | Newer firm with a shorter track record than some competitors on this list |
| In-house video and content production | Primarily Toronto-based coverage |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Core Retainer | $3,000 to $5,500 | Media relations, statement drafting, monitoring |
| Extended Program | $6,000 and up | Government relations, video production, event support |
Best Fit For
Toronto-based organizations that want government relations and crisis messaging handled by one team, without splitting the work across two vendors.
7. 10 to 1 Public Relations
10 to 1 Public Relations has built a strong public review record for crisis work, with independent review platforms recording consistently high client satisfaction and multiple Agency of the Year recognitions. The firm’s client base leans B2B and includes healthcare, technology, construction, and manufacturing organizations.
Quick Facts
| Detail | Information |
| Leadership | Senior account team led by agency principals |
| Headquarters | Toronto, with client coverage extending to Vancouver |
| Team Size | Small to mid-sized specialist team |
| Client Rating | ★★★★★ 4.9 out of 5 (aggregated public reviews) |
How the Team Operates
The firm’s process starts with an information gathering session covering the organization’s goals, competitors, and vulnerabilities, then builds a response plan that can include press releases, social advertising, and media training. Several clients have moved from a single crisis engagement to a standing retainer once the initial incident was resolved.
- B2B and Healthcare Focus: Deep familiarity with the compliance and messaging concerns specific to healthcare, manufacturing, and professional services clients.
- Award Submission and Thought Leadership Support: Beyond crisis response, the team builds longer-term credibility work that supports reputation recovery.
- Speaking Opportunity Placement: Executives are placed on radio, television, and in print as subject matter voices following an incident.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Strong independent review record for crisis work specifically | A smaller team may mean limited capacity during a large-scale, multi-week crisis |
| Deep healthcare and B2B sector experience | English-language service primarily |
| Clear onboarding and information gathering process | Less government relations capability than firms like Navigator or TACT |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Project Engagement | $2,500 to $5,000 | Crisis plan, press release, initial media outreach |
| Retainer | $5,500 and up | Ongoing media relations, thought leadership, speaking placement |
Best Fit For
B2B, healthcare, and professional services organizations that want a firm with a documented record of client satisfaction in crisis-specific engagements.
8. Massy Forget Langlois Public Relations
Massy Forget Langlois Public Relations, often shortened to MFLRP, is a Montreal-based team focused on consumer brand and retail clients. The firm’s strength is building public-facing statements that hold up under consumer scrutiny, particularly for organizations facing a product or service complaint that has gone public.
Quick Facts
| Detail | Information |
| Leadership | Senior communications team based in Montreal |
| Headquarters | Montreal, Quebec |
| Team Size | Small specialist team |
| Client Rating | ★★★★☆ 4.4 out of 5 (aggregated public reviews) |
How the Team Operates
The team works closely with client marketing departments to make sure crisis messaging does not conflict with existing brand voice, which matters for consumer-facing companies where an off-tone statement can generate as much negative attention as the original incident.
- Consumer Brand Specialization: Experience specific to retail, food and beverage, and lifestyle brands facing public complaints.
- Bilingual Quebec Coverage: French and English service suited to Montreal and broader Quebec media.
- Brand Voice Alignment: Crisis messaging is checked against existing brand guidelines before release.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Strong fit for consumer and retail brand crises | Limited digital and social monitoring compared to larger firms |
| Bilingual Quebec service | Smaller team size limits capacity for large, multi-market crises |
| Brand-consistent messaging approach | Less national reach outside Quebec |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Core Retainer | $3,000 to $5,000 | Messaging, media outreach, brand alignment review |
| Extended Program | $6,000 and up | Ongoing monitoring, spokesperson prep |
Best Fit For
Consumer, retail, and hospitality brands in Quebec that need crisis messaging aligned with an existing brand voice.
9. Finch Media
Finch Media operates out of Vancouver and Toronto and takes a storytelling-first approach to reputation work, positioning organizations through narrative rather than purely defensive statements. This works well for organizations that need to rebuild public trust over time, not just issue a single response.
Quick Facts
| Detail | Information |
| Leadership | Senior communications team with dual-office coverage |
| Headquarters | Vancouver and Toronto |
| Team Size | Small to mid-sized team |
| Client Rating | ★★★★☆ 4.5 out of 5 (aggregated public reviews) |
How the Team Operates
Rather than treating a crisis as a single event to manage and close, Finch Media builds a longer narrative arc that carries an organization from the incident through to a rebuilt public position, using ongoing media outreach and content placement.
- Narrative-Led Reputation Work: Longer-term storytelling designed to shift public perception beyond the initial incident.
- Dual-City Coverage: Vancouver and Toronto offices provide reach across two of Canada’s largest media markets.
- Content and Story Placement: Media outreach extends beyond press releases into feature-style coverage.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Coverage of two major media markets | The storytelling approach may move more slowly than firms built purely for rapid response |
| Content and narrative capability beyond standard press releases | English-language service primarily |
| Mid-sized team with dedicated account staff | Less regulatory or government relations experience |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Core Retainer | $3,500 to $6,000 | Media outreach, narrative development, monitoring |
| Extended Program | $7,000 and up | Ongoing story placement, spokesperson prep |
Best Fit For
Organizations focused on long-term reputation recovery rather than a single defensive statement.
10. Counter Point Communications
Counter Point Communications operates from a Vancouver base with a Toronto division, offering a more compact service model suited to mid-market organizations that need crisis support without the scale or the price of a national firm.
Quick Facts
| Detail | Information |
| Leadership | Bruce P.L. Rozenhart, Toronto Division |
| Headquarters | Vancouver, with a Toronto division |
| Team Size | Small team |
| Client Rating | ★★★★☆ 4.3 out of 5 (aggregated public reviews) |
How the Team Operates
The firm’s smaller structure allows for direct access to senior staff rather than a layered account team, which mid-market clients often value when a fast decision is needed during an incident.
- Direct Senior Access: Clients work with senior staff rather than being routed through a junior account team.
- Two-City Coverage: Vancouver and Toronto offices support coordination across two time zones.
- Mid-Market Focus: Service scope and pricing are built around smaller organizations rather than large national accounts.
Strengths and Trade-offs
| Strengths | Trade-offs |
| Direct access to senior staff | Smaller capacity for very large or multi-region crises |
| Coverage in two major cities | Limited digital and social monitoring |
| Pricing suited to mid-market budgets | Smaller sector specialization than larger firms on this list |
Investment Range
| Service Tier | Typical Monthly Investment (CAD) | What It Covers |
| Core Retainer | $2,500 to $4,500 | Media outreach, statement drafting |
| Extended Program | $5,000 and up | Ongoing monitoring, spokesperson support |
Best Fit For
Mid-market organizations that want direct access to senior communications staff without a large firm price point.
The Pearl Lemon PR Advantage
Several firms on this list can manage a Canadian media response. Pearl Lemon PR is our top recommendation because of how it combines that response with search-based reputation protection, a service most Canadian firms on this list do not offer in-house.
| Consideration | Pearl Lemon PR | Typical Canadian Crisis Firm |
| International media placement | Established relationships across the UK, the US, and global outlets | Primarily domestic media relationships |
| Reputation mitigation in search results | Built in, using the group’s search expertise | Usually outsourced or unavailable |
| Response speed | Same day | Same day to 24 hours, depending on firm size |
| Pricing transparency | Tiered pricing available on request | Often quoted only with limited public detail |
| Podcast and speaking placement | Included as a standard service | Offered by some firms as an add-on |
Closing Recommendation by Need
If your organization needs international media coverage alongside reputation protection, Pearl Lemon PR is the strongest option on this list. If your primary concern is a politically sensitive issue involving government stakeholders, Navigator Ltd or TACT Intelligence-conseil are better suited to that work. Organizations in Western Canada with a resource or infrastructure dispute should look to James Hoggan & Associates or Peak Communicators. Consumer and retail brands in Quebec are best served by Massy Forget Langlois Public Relations, while mid-market organizations on a tighter budget may find Counter Point Communications or KPW Comms a better fit.
Whichever firm you choose, the decision should be made before an incident occurs, not during one. A response plan built under pressure is rarely as strong as one built in advance.
Questions Canadian Leadership Teams Ask Before Hiring
Can the agency work with our existing CRM or issue tracking system? Most established firms on this list can connect to standard CRM and ticketing platforms for coordinated reporting.
How does the agency handle compliance for regulated industries? Firms with government relations experience, such as Navigator, TACT, and KPW Comms, build compliance review into the message approval process.
What does a standard reporting framework look like? Expect weekly media coverage summaries during a crisis and monthly sentiment reports during a standing retainer.
Can the service scale up if the crisis grows beyond the original scope? Larger firms such as Navigator and Pearl Lemon PR can add senior staff quickly, while smaller firms may need to bring in outside support.
Is the messaging customized to our sector, or based on a generic template? Every firm on this list builds sector-specific messaging rather than working from a fixed template.
What is the typical timeline from the first call to an active response plan? Most firms can have an initial plan in place within 24 to 48 hours of engagement.
How is success measured during and after a crisis? Firms track media sentiment, share of voice, and coverage volume, then compare that data to the pre-crisis baseline.
Do we need a retainer, or can we hire on a single-incident basis? Most firms on this list offer both options, with retainers typically priced lower per month than a one-off project.
Will we work with senior staff or a junior account team? This varies by firm size. Smaller firms like Counter Point Communications and 10 to 1 Public Relations tend to offer more direct senior access.
What happens after the crisis is resolved? Reputable firms include a post-incident review and a longer-term reputation recovery plan as part of the engagement.
Book Your Crisis Response Consultation
A crisis rarely announces itself in advance. The organizations that come through one with their reputation intact are the ones that had a plan and a team in place before the first headline appeared. Pearl Lemon PR works with Canadian organizations to build that plan now, covering media response, spokesperson preparation, and reputation protection in search results.
Book a consultation with Pearl Lemon PR or schedule a discovery call to review your current exposure and put a response team in place before you need one.
